10 Amazing Ways To Jump Start Your Sales
10 Amazing Ways To Jump Start Your Sales
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You’ll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.
5. Model other successful business or people. I’m
not saying out right copy them, but practice some
of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes
businesses don’t want to advertise unless it’s free,
sometimes you have to spend money to get results.
7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
9. Out source part of your workload. You’ll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a
package deal. It could increase your sales. If you’re
selling a book, offer an hour of consulting with it.
Categories: homebiz articles Tags:
10 Killer Ways To Multiply Your Sales
10 Killer Ways To Multiply Your Sales
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. When you make your first sale, follow-up with the
customer. You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.
2. You could upsell to your customers. When they’re
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.
3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.
5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.
6. You could cross promote your product with other
businesses’ products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.
7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.
8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You’ll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.
10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.
Categories: homebiz articles Tags:
10 Electrifying Ways To Explode Your Orders
10 Electrifying Ways To Explode Your Orders
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.
2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.
3. Spice-up your web site’s wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.
4. Don’t make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.
5. Join affiliate programs that go with the theme of
your web site. You’ll just be wasting valuable space
and time if your visitors aren’t interested in them.
6. Market your web site as a free club instead of
a web site. This’ll increase your repeat visitors and
sales because people enjoy belonging to groups.
7. Interact with your online customers on a regular
basis. This’ll show them you care about them. You
could use a chat room, forum or message system.
8. Check your web site links regularly. After people
click on one link, and it doesn’t work, they usually
won’t risk wasting their time clicking on another one.
9. Give visitors a positive experience when they’re
at your web site. Provide them with original content
and free stuff. They’ll tell all of their friends about it.
10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.
Categories: homebiz articles Tags:
10 Ways Web Site Text Can Impact Your Reader’s Buying Decision
10 Ways Web Site Text Can Impact
Your Reader’s Buying Decision
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader’s
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. You don’t want to use a light
colored text like yellow on a white background and
you don’t want to use dark blue text on a black back-
ground.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.
5. Sizing It Up- You don’t want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can’t read
it, it’s too small.
6. Don’t Use All CAPS!- You don’t want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don’t want to use a comic type font when your selling
business books.
8. Spacing Out- It’s important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses- Don’t use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers’
eyes to the point they just decide to leave your site.
10. Check The Readability- It’s important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you’re allowed to
break some of those grammar rules to get your point
across.
Categories: homebiz articles Tags:
Internet Promotion Techniques 101
Internet Promotion Techniques 101
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
Did you realize there are only three types of online
promotion?… This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.
According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!
Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple — work or starve.
Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.
Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive
promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the
money pits – instead, strive to find the money barrels. It can
be done. I am living proof.
Categories: homebiz articles Tags:
10 Ways To Sell Your Products Faster
10 Ways To Sell Your Products Faster
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Give people a deadline to order. Tell people if
they order by Jan 28, 2000 they will get a discount
or free bonuses. This will create an urgency so they
don’t put off buying.
2. Offer people a money back guarantee. The longer
the guarantee the more effective it will be. It could be
a 30 day, 60 day, 1 year, or lifetime guarantee.
3. Offer a free on-site repair service for products you
sell. This is convenient for people because they won’t
have to send it away for repair and they won’t have
to be without the product for a long period of time.
4. Publish testimonials on your ad copy. They will
give your business credibility and you’ll gain peoples
trust. It’s important to include the persons full name
and location with the testimonial.
5. Give people free bonuses when they order your
product or service. The free bonuses could be books,
jewelry, reports, newsletters, etc.
6. Allow people to make money reselling the product
or service. Tell people they can join your affiliate
program, if they order. You could pay them per sale,
per click, per referral, etc.
7. Offer free 24 hour help with all products you sell.
Allow customers to ask you questions by e-mail, by
toll free phone, by free fax, etc.
8. Provide free shipping with all orders. If you can’t
afford it, you could offer free shipping on orders over
a specific dollar amount.
9. Give away a free sample of your product. You will
gain people’s trust when you allow them to try out a
free sample of your product. If they like it they won’t
hesitate buying it.
10. Offer a buy one get one free deal. If you sell
more than one product this type of deal works great.
People will feel they are getting more for their money
and order quicker.
Categories: homebiz articles Tags:
How To Win The Advertising And Promotion Game
How to Win the Advertising and Promotion Game
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no
easy answers.
Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.
The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.
THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?
Don’t feel bad about that. It has happened to many of us before.
See, knowing where to spend the advertising money is not enough
to get the job done.
Where to spend the money only begins to highlight the other
issues connected with advertising:
· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns
THE MARKETING PLAN
The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.
ADVERTISING STRATEGY
It is important to understand what you expect to gain from your
advertising.
Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?
Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?
Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?
When you know what you want, then you will better understand
just how to do it.
HEADLINES, AD COPY AND VISUAL PRESENTATION
You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.
Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.
TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS
Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.
It does not matter how you track your advertising — just make
sure you do it!
IN SUMMARY
The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.
If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.
Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.
By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the
process.
When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come
easy.
Categories: homebiz articles Tags:
10 Cool Ways To Attract People To Your Web Site
10 Cool Ways To Attract People To Your Web Site
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it’s important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.
2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it’s up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.
3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don’t want to
take the time to write one, you could ask other
writers permission to use their articles.
5. Hold free online classes or seminars. They
could be held in your web site’s chat room. The
idea of “live” information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.
6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.
7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.
8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.
9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.
10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.
Categories: homebiz articles Tags:
10 Ways To Suck Up Orders Quicker Than A Super Vacuum
10 Ways To Suck Up Orders Quicker Than A Super Vacuum
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Increase the number of visitors that revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week.
2. Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional.
3. Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy
and make your web page load slower.
4. Make your web site writing exciting to read. You
can use emotional words, descriptive adjectives,
highlight keywords with color, etc.
5. Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information use it to send them some direct mail.
6. Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.
7. Regularly check and resubmit your web site’s
search engine rankings. They can drop very quickly
because of all the competition.
8. Divide your price over a period of time to make
it sound less. Offer a payment plan or show the per
day price. For example, “Only 33 cents per day!”
9. Promote your products within the content of your
web site. If you write and offer free articles tie in
a mention of the product or service you’re selling.
10. Update the content on your web site regularly.
You’ll want to add new content and update the old
content.
AHBO MILLIONAIRES 2010
http://www.AmazingHomeBusinessOnline.com
Categories: homebiz articles Tags:
10 Ways To Make Your Ad Command Attention
10 Ways To Make Your Ad Command Attention
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.
2. Highlight buying incentives like free bonuses and
money back guarantees. You could place them in
boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.
4. Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining
and color to highlight the important words.
5. Place attention grabbing pictures above and within
your ad copy. A powerful technique is to use before
and after pictures of people using your product.
6. Use a headline that catches the attention of your
target audience. One of the most effective ways is
to use a free offer as your headline.
7. Make your ad’s keywords and phrases standout
by enlarging the text. This technique works wonders
with headlines and sub headlines.
8. Make your products list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy and
to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe
your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.
AHBO Millionaires 2010
www.AmazingHomeBusinessOnline.com
Categories: homebiz articles Tags:
