10 Eye Popping, Jaw Dropping Ad Acopy Secrets
10 Eye Popping, Jaw Dropping Ad Copy Secrets
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they’re getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you’re not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don’t purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
Categories: homebiz articles Tags:
20 Ways To Convert Visitors Into Subscribers
20 Ways To Convert Visitors Into Subscribers
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. You could offer your visitors a discount on all
the products you sell if they subscribe to your free
e-zine.
2. You could offer your visitors a free ebook if
they subscribe to your free e-zine.
3. You could offer your visitors a free subscription
to your private web site if they subscribe to your
free e-zine.
4. You could offer your visitors a free advertisement
in your free e-zine if they subscribe.
5. You could offer your visitors a free tangible gift
if they subscribe to your free e-zine.
6. You could offer a free automatic entry into your
contest or sweepstakes if they subscribe to your
free e-zine.
7. You could tell your visitors that you offer original
content in your free e-zine.
8. You could tell your visitors to read a sample
issue of your free e-zine on your web site.
9. You could offer your visitor’s free software if
they subscribe to your free e-zine.
10. You could offer your visitors a free sign up to
your affiliate program if they subscribe to your free
e-zine.
11. You could offer your visitors a free web service,
like free e-mail, if they subscribe to your free e-zine.
12. You could publish some of your current e-zine
subscriber’s testimonials on your web site.
13. You could publish any positive reviews you have
received about your free e-zine on your web site.
14. You could tell your visitors what’s going to be
published in your next e-zine issue.
15. You could tell your visitors that they have the
right to republish your e-zines content on their own
web site if they subscribe to your free e-zine
16. You could publish a list of well-known famous,
or respected people that have subscribed to your
free e-zine.
17. You could tell your visitors what a subscription
to your free e-zine is worth in dollars.
18. You could tell your visitors all the major benefits
of subscribing to your e-zine.
19. You could tell your visitors how many people
have already subscribed to your e-zine.
20. You could tell your visitors that a subscription
to your free e-zine is only available for a limited time.
Categories: homebiz articles Tags:
20 Sure-Fire Ways To Get People To Link To Your Website
20 Sure-Fire Ways To Get People To Link To Your Web Site
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.
2. When you visit a web site you’ve enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.
3. Allow other people to publish your e-zine on their
web site. Include your web site’s ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.
4. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.
5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.
6. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.
7. Start a members only web site. Tell visitors what’s
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.
8. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money.
9. Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site.
10. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a
huge value because consulting fees can be very
expensive.
11. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.
12. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory’s home page.
13. Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.
14. Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.
15. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
ads, etc.
16. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.
17. Join or create a web ring. A web ring is a group
of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords
“web rings” into your search engine of choice.
18. Create an online club or association. Tell your
visitors what’s included in the membership and what
it costs to join. Offer them a free membership if, in
exchange, they link to your web site.
19. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your
web site. The online service could be an e-mail
account, search engine submission, web page design,
copywriting, proofreading, etc.
20. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience.
Allow them to give the e-book to their own web site
visitors by linking directly to your web site.
Categories: homebiz articles Tags:
10 Effective Ways To Reduce Your Business Costs
10 Effective Ways To Reduce Your Business Costs
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You’ll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a “rent-all” store.
6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I’m not
saying all the time, but before you go pay retail for
these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you’ll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.
8. Used Stuff
If your business equipment and supplies don’t need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn’t hurt
to try. Pretend you are talking to a salesman at a car
lot.
10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don’t
just be satisfied with a few.
Categories: homebiz articles Tags:
10 High Powered Ways To Increase Your Traffic
10 High Powered Ways To Increase Your Traffic
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people
read each issue they’ll be reminded to revisit your
web site. They’ll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This’ll increase your ad exposure and attract people
to your web site at the same time.
6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
7. Submit your freebie to the online directories that
list your particular item or service for free. If you’re
offering a free e-zine, submit it to all the free e-zine
directories on the internet.
8. Participate on message boards. Post answers to
other people’s questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.
9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.
10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.
Categories: homebiz articles Tags:
10 High-Impact Viral Marketing Strategies
10 High-Impact Viral Marketing Strategies
By: Stone Evans, The Home Biz Guy
http://www.OneClick.true.ws
Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.
3. Allow people to use your online discussion board
for their own web site. Some people don’t have one.
Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.
7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.
8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.
9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.
Categories: homebiz articles Tags:
12 Ways To Outsell Your Competition
12 Ways To Outsell Your Competition
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.
1. Price- Can you offer a lower price? Can you offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?
2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?
4. Benefits- Can you offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?
5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?
6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?
7. Features- Can you offer more product features
than your competition? Do your features support the
benefits you offer?
8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?
10. Service- Do you offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?
11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?
Categories: homebiz articles Tags:
10 Blazing Ways To Sky-Rocket Your Profits
10 Blazing Ways To Sky-Rocket Your Profits
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Use a “P.S.” at the end of your ad copy. This
is were you either want to repeat a strong benefit
or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.
5. Create new products or services only if there is
a strong need for them. You won’t have anyone to
sell them to if you don’t have a market.
6. Sell your backend products to your customers
right after they order. Take them to a “Thank You”
web page that includes other products you sell.
7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won’t buy.
8. Include content and free stuff on your web site
that promote the products you’re selling. If they
don’t read your ads, they may read your offerings.
9. Remind your visitors that you’re human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.
10. Provide a “Contact Page” on your web site.
Give your visitors as many options to contact you
as possible. This’ll add credibility to your business.
Categories: homebiz articles Tags:
10 Heavy Duty Online Sales Grabbers
10 Heavy Duty Online Sales Grabbers
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
1. Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.
2. Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.
4. Give your customers buying incentives so they’ll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.
5. Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It’s a cheap way to multiply your advertising.
6. Write and send press releases for your web site.
Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page.
9. Use time saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc.
10. Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.
Categories: Uncategorized Tags:
12 Ways To Create An Order-Pulling Niche
12 Ways To Create An Order-Pulling Niche
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755
A niche is something that sets your business apart
from your competitors. To compete with other
businesses nowadays, especially online, you need
a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas
you could use to create an order pulling niche.
1. Your niche could be that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.
2. Your niche could be that you offer a lower price.
If you can’t afford to offer a lower price you could
always hold the occasional discount sale.
3. Your niche could be that your product achieves
results faster. This niche is very effective because
people are becoming more and more impatient and
want results fast.
4. Your niche could be you’ve been in business for
a longer period of time. People think if you’ve been
in business longer you have more credibility.
5. Your niche could be that your product tastes,
smells sounds, looks, or feels better. When you
target the the senses you’re triggering basic human
attractions.
6. Your niche could be your product is light or
compact. People may want to take the product
on a trip or don’t have much room where they live.
7. Your niche could be that you’ve won a business
reward. When you win a reward tell your customers
or visitors about it. This increases their trust in your
business.
8. Your niche could be that your product lasts
longer. People don’t like taking the time and spending
more money buying replacement products all the
time.
9. Your niche could be that your product is easy to
use. People don’t want to buy a product that they
have to read a 200 page hard-to-understand
instruction manual.
10. You niche could be that your product has better
safety features. People want to feel safe when they
use your products.
11. Your niche could be that your product was made
by hand. Most people believe that products made
by hand have better quality.
12. Your niche could be that you stand behind all
your products. People want to know that you back-
up any claims you make about your product with
either guarantees, warrantees and free replacements.
Categories: homebiz articles Tags:
