Archive for March, 2008

Why Articles Build Your Customers List?

Why Articles Build Your Customers List?
By: Jaime Parmis
http://www.JaimeParmis.com

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.amazines.com and begin your article marketing journey today.

Jaime Parmis helps people help themselves by joining affiliate programs. You can visit his websites at http://www.AmazingHomeBusinessOnline.com and http://www.hbs.true.ws and http://www.Goodnews.visit.ws

10 Ways To Get Your Ads or Messages Noticed

10 Ways To Get Your Ads Or Messages Noticed
http://www.PlugInProfitSite.com/main-19755

Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it’s important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.

1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.

2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line with the word “STOP!”.
People have been trained their whole life to stop
what they are doing when they see that word.

5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.

6. Use the word “FREE” in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.

7. Begin your subject line with an “online smile ”.
People use smiles offline to gain people’s attention
and to win their trust, why not use them online too.

8. Don’t use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.

9. Don’t use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it’s considered a symbol for shouting.

10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.

Quote of the Day:

“The frontiers are not east or west, north or south, but
wherever a man fronts a fact.” — Henry David Thoreau

AHBO Millionaires
http://www.AmazingHomeBusinessOnline.com

10 Ways To Get New Product Ideas

Today’s feature article is:

10 Ways To Get New Product Ideas
http://www.PlugInProfitSite.com/main-19755

1. Solve an existing problem for people. There are
thousands of problems in the world. Create a product
that can provide a solution to one of those problems.

2. Find out what’s the current hot trend. You can find
out what the new trends are by watching TV, reading
magazines and surfing the net. Just create a product
that’s related to the current hot trend.

3. Improve a product that is already on the market.
You see products at home, in ads, at stores etc. Just
take a product that’s already out there and improve it.

4. Create a new niche for a current product. You can
set yourself apart from your competition by creating a
niche. Your product could be faster, bigger, smaller,
or quicker than you competitor’s product.

5. Add on to an existing product. You could package
your current product with other related products. For
example, you could package a football with a team
jersey and football cards.

6. Reincarnate an older product. Maybe you have a
book that’s out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up to date.

7. Ask your current customers. You could contact
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market.

8. Combine two or more products together to create
a new one. For example, you could take a brief case
and add a thermos compartment inside to keep a
drink hot or cold.

9. Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market.

10. You could create a new market for your existing
product. For example, if you’re selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company.

Quote of the Day:

“…if we are willing to abandon our usual coercive tactics
and approach our problems sideways and kitty-corner we
stand a good chance of finding our way through some
interesting gates.” — Eloise Ristad

#1 Home-Business Online 24/7
www.AmazingHomeBusinessOnline.com

10 Ways To Erupt Your Sales Like A Volcano

Today’s feature article is:

10 Ways To Erupt Your Sales Like A Volcano
http://www.PlugInProfitSite.com/main-19755

1. Save time and money using ad submitters. You
will reach a larger part of your target audience far
more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be
able to sell very many products if your visitors think
your web site looks unprofessional.

3. Stop procrastinating and start finishing all your
business tasks. Do one at a time. Do not get caught
up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself
and business. They could help increase your sales,
motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your
income or life. You should always be making new
goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your
mind needs time away from your business life. This
will help your brain think clearly while working.

8. Create and follow short/long term goals for your
business. The short goals can create early success
and the long term goals can create future success.

9. Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not
be afraid of changing what you’re doing. You could
try out technology, advertising, marketing, etc.

Quote of the Day:

“Those things that hurt, instruct.” — Ben Franklin

#1 Home-Business Online 24/7
www.AmazingHomeBusinessOnline.com

10 Ways To Create A Popular Online Community

10 Ways To Create A Popular Online Community
http://www.PlugInProfitSite.com/main-19755

An online community could be a chat room, e-mail
discussion list, discussion forum or other technologies
that allow groups of people to communicate at your
web site. When you have a popular online community
it will increase your traffic and sales. Below are ten
ways to attract people to participate in your online
community.

1. Tell your visitors that you post a new, free offer
every day, week or month in your online community.
The free offers should be attractive to your target
audience.

2. Regularly schedule experts or famous guests to
participate in your online community. You could
design it to be a virtual class or a question/answer
session.

3. Post testimonials on your web site from people
that have participated in your online community.
The testimonials could be about what people have
learned or liked while participating in it.

4. Don’t allow blatant ads in your online communities.
If people decide to visit your online community and
see a ton of ads they most likely won’t be back.

5. Post all the benefits of participating in your online
community on your web site. You could write it like
you’re writing an ad for a product you’re selling.

6. Submit your chat room, e-mail discussion list or
discussion board to online community directories.
You can find them by typing ” the community type”
with the word “directory” in any search engine.

7. Create an e-zine just for people who participate
in your online community. Allow them to subscribe
for free. When they receive each issue, it will remind
them to come back and participate in your community.

8. You (the owner of the online community) should
participate regularly. Post information that will benefit
the other people. This will show them you care about
your online community members.

9. Have plenty of people to monitor your online
community. They could remove postings that turn
away people like profanity, spam and other off-
subject postings.

10. Your online community should contain user
friendly features, like a search option for archived
discussions, easy posting or chatting options, email
updates or digests, etc.

Quote of the Day:

“If I can line up the people who, back through the ages,
have gone at life in ways I greatly admire, then I can feel
their strength supporting me, all their standards and
values pointing the way in which I am to go.” — Bonaro W.
Overstreet

ONECLICK HOMEBIZ – http://www.OneClick.true.ws

Why E-book Called The Viral Salesman

Why E-book Called The Viral Salesman
By: Jaime Parmis
http://www.JaimeParmis.com

E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.

The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.

With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.

First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?

Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.

Jaime Parmis loves helping people who help themselves by joining affiliate programs that will give them good residual income for life. You can visit his websites at http://www.AmazingHomeBusinessOnline.com and http://www.OneClick.true.ws and http://www.JaimeParmis.com

Gokongwie Speech – A Must Read

A must read speech:

Before I begin, I want to say please bear with me, an 81-year-old man who just flew in from San Francisco 36 hours ago and is still suffering from jet lag. However, I hope I will be able to say what you want to hear.

Ladies and gentlemen, good evening. Thank you very much for having me here tonight to open the Ad Congress. I know how important this event is for our marketing and advertising colleagues. My people get very excited and go into a panic, every other year, at this time.

I would like to talk about my life, entrepreneurship, and globalization. I would like to talk about how we can become a great nation.

You may wonder how one is connected to the other, but I promise that, as there is truth in advertising, the connection will come.

Let me begin with a story I have told many times. My own.

I was born to a rich Chinese-Filipino family. I spent my childhood in Cebu where my father owned a chain of movie houses, including the first air-conditioned one outside Manila . I was the eldest of six children and lived in a big house in Cebu ‘s Forbes Park .

A chauffeur drove me to school everyday as I went to San Carlos University , then and still one of the country’s top schools. I topped my classes and had many friends. I would bring them to watch movies for free at my father’s movie houses.

When I was 13, my father died suddenly of complications due to typhoid. Everything I enjoyed vanished instantly. My father’s empire was built on credit. When he died, we lost everything-our big house, our cars, our business-to the banks.

I felt angry at the world for taking away my father, and for taking away all that I enjoyed before. When the free movies disappeared, I also lost half my friends. On the day I had to walk two miles to school for the very first time, I cried to my mother, a widow at 32. But she said: “You should feel lucky. Some people have no shoes to walk to school. What can you do? Your father died with 10 centavos in his pocket.”So, what can I do? I worked.

My mother sent my siblings to China where living standards were lower. She and I stayed in Cebu to work, and we sent them money regularly. My mother sold her jewelry. When that ran out, we sold roasted peanuts in the backyard of our much-smaller home. When that wasn’t enough, I opened a small stall in a palengke. I chose one among several palengkes a few miles outside the city because there were fewer goods available for the people there. I woke up at five o’clock every morning for the long bicycle ride to the palengke with my basket of goods.

There, I set up a table about three feet by two feet in size. I laid out my goods-soap, candles, and thread-and kept selling until everything was bought. Why these goods? Because these were hard times and this was a poor village, so people wanted and needed the basics-soap to keep them clean, candles to light the night, and thread to sew their clothes.

I was surrounded by other vendors, all of them much older. Many of them could be my grandparents. And they knew the ways of the palengke far more than a boy of 15, especially one who had never worked before.But being young had its advantages. I did not tire as easily, and I moved more quickly. I was also more aggressive. After each day, I would make about 20 pesos in profit! There was enough to feed my siblings and still enough to pour back into the business. The pesos I made in the palengke were the pesos that went into building the business I have today.

After this experience, I told myself, “If I can compete with people so much older than me, if I can support my whole family at 15, I can do anything!”Looking back, I wonder, what would have happened if my father had not left my family with nothing? Would I have become the man I am? Who knows?

The important thing to know is that life will always deal us a few bad cards. But we have to play those cards the best we can. And WE can play to win!This was one lesson I picked up when I was a teenager. It has been my guiding principle ever since. And I have had 66 years to practice self-determination. When I wanted something, the best person to depend on was myself.And so I continued to work. In 1943, I expanded and began trading goods between Cebu and Manila . From Cebu , I would transport tires on a small boat called a batel. After traveling for five days to Lucena, I would load them into a truck for the six- hour trip to Manila . I would end up sitting on top of my goods so they would not be stolen! In Manila , I would then purchase other goods from the earnings I made from the tires, to sell in Cebu .

Then, when WWII ended, I saw the opportunity for trading goods in post-war Philippines . I was 20 years old. With my brother Henry, I put up Amasia Trading which imported onions, flour, used clothing, old newspapers and magazines, and fruits from the United States . In 1948, my mother and I got my siblings back from China . I also converted a two-story building in Cebu to se rv e as our home, office, and warehouse all at the same time. The whole family began helping out with the business.

In 1957, at age 31, I spotted an opportunity in corn-starch manufacturing. But I was going to compete with Ludo and Luym, the richest group in Cebu and the biggest cornstarch manufacturers. I borrowed money to finance the project. The first bank I approached made me wait for two hours, only to refuse my loan. The second one, China Bank, approved a P500,000-peso clean loan for me. Years later, the banker who extended that loan, Dr. Albino Sycip said that he saw something special in me. Today, I still wonder what that was, but I still thank Dr. Sycip to this day.

Upon launching our first product, Panda corn starch, a price war ensued. After the smoke cleared, Universal Corn Products was still left standing. It is the foundation upon which JG Summit Holdings now stands.Interestingly, the price war also forced the closure of a third cornstarch company, and one of their chemists was Lucio Tan, who always kids me that I caused him to lose his job. I always reply that if it were not for me, he will not be one of the richest men in the Philippines today.

When my business grew, and it was time for me to bring in more people- my family, the professionals, the consultants, more employees- I knew that I had to be there to teach them what I knew. When dad died at age 34, he did not leave a succession plan.

From that, I learned that one must teach people to take over a business at any time. The values of hard work that I learned from my father, I taught to my children. They started doing jobs here and there even when they were still in high school. Six years ago, I announced my retirement and handed the reins to my youngest brother James and only son Lance. But my children tease me because I still go to the office every day and make myself useful. I just hired my first Executive Assistant and moved into a bigger and nicer office.

Building a business to the size of JG Summit was not easy. Many challenges were thrown my way. I could have walked away from them, keeping the business small, but safe. Instead, I chose to fight. But this did not mean I won each time.By 1976, at age 50, we had built significant businesses in food products anchored by a branded coffee called Blend 45, and agro- industrial products under the Robina Farms brand. That year, I faced one of my biggest challenges, and lost.

And my loss was highly publicized, too. But I still believe that this was one of my defining moments.In that decade, not many business opportunities were available due to the political and economic environment. Many Filipinos were already sending their money out of the country. As a Filipino, I felt that our money must be invested here. I decided to purchase shares in San Miguel, then one of the Philippines ‘ biggest corporations. By 1976, I had acquired enough shares to sit on its board.The media called me an upstart. “Who is Gokongwei and why is he doing all those terrible things to San Miguel?” ran one headline of the day.

In another article, I was described as a pygmy going up against the powers-that- be. The San Miguel board of directors itself even aid for an ad in all the country’s top newspapers telling the public why I should not be on the board. On the day of reckoning, shareholders quickly filled up the auditorium to witness the battle. My brother James and I had prepared for many hours for this debate. We were ne rvous and excited at the same time.

In the end, I did not get the board seat because of the Supreme Court Ruling. But I was able to prove to others-and to myself-that I was willing to put up a fight. I succeeded because I overcame my fear, and tried. I believe this battle helped define who I am today. In a twist to this story, I was invited to sit on the board of Anscor and San Miguel Hong Kong 5 years later. Lose some, win some.

Since then, I’ve become known as a serious player in the business world, but the challenges haven’t stopped coming.Let me tell you about the three most recent challenges. In all three, conventional wisdom bet against us. See, we set up businesses against market Goliaths in very high-capital industries: airline, telecoms, and beverage.

Challenge No. 1:

In 1996, we decided to start an airline. At the time, the dominant airline in the country was PAL, and if you wanted to travel cheaply, you did not fly. You went by sea or by land.However, my son Lance and I had a vision for Cebu Pacific: We wanted every Filipino to fly.Inspired by the low-cost carrier models in the United States , we believed that an airline based on the no-frills concept would work here. No hot meals. No newspaper. Mono-class seating. Operating with a single aircraft type. Faster turn around time. It all worked, thus enabling Cebu Pacific to pass on savings to the consumer.

How did we do this? By sticking to our philosophy of “low cost, great value.”And we stick to that philosophy to this day. Cebu Pacific offers incentives. Customers can avail themselves of a tiered pricing scheme, with promotional seats for as low a P1. The earlier you book, the cheaper your ticket.

Cebu Pacific also made it convenient for passengers by making online booking available. This year, 1.25 million flights will be booked through our website. This reduced our distribution costs dramatically.Low cost. Great value.

When we started 11 years ago, Cebu Pacific flew only 360,000 passengers, with 24 daily flights to 3 destinations. This year, we expect to fly more than five million passengers, with over 120 daily flights to 20 local destinations and 12 Asian cities. Today, we are the largest in terms of domestic flights, routes and destinations.

We also have the youngest fleet in the region after acquiring new Airbus 319s and 320s. In January, new ATR planes will arrive. These are smaller planes that can land on smaller air strips like those in Palawan and Caticlan. Now you don’t have to take a two-hour ride by mini-bus to get to the beach.

Largely because of Cebu Pacific, the average Filipino can now afford to fly. In 2005, 1 out of 12 Filipinos flew within a year. In 2012, by continuing to offer low fares, we hope to reduce that ratio to 1 out of 6. We want to see more and more Filipinos see their country and the world!

Challenge No. 2:

In 2003, we established Digitel Mobile Philippines, Inc. and developed a brand for the mobile phone business called Sun Cellular. Prior to the launch of the brand, we were actually involved in a transaction to purchase PLDT shares of the majority shareholder.

The question in everyone’s mind was how we could measure up to the two telecom giants. They were entrenched and we were late by eight years! PLDT held the landline monopoly for quite a while, and was first in the mobile phone industry. Globe was a younger company, but it launched digital mobile technology here.

But being a late player had its advantages. We could now build our platform from a broader perspective. We worked with more advanced technologies and intelligent systems not available ten years ago. We chose our suppliers based on the most cost-efficient hardware and software. Being a Johnny-come- lately allowed us to create and launch more innovative products, more quickly.

All these provided us with the opportunity to give the consumers a choice that would rock their world. The concept was simple. We would offer Filipinos to call and text as much as they want for a fixed monthly fee. For P250 a month, they could get in touch with anyone within the Sun network at any time. This means great savings of as much as 2/3 of their regular phone bill! Suddenly, we gained traction. Within one year of its introduction, Sun hit one million customers.

Once again, the paradigm shifts – this time in the telecom industry. Sun’s 24/7 Call and Text unlimited changed the landscape of mobile- phone usage.Today, we have over 4 million subscribers and 2000 cell sites around the archipelago. In a country where 97% of the market is pre-paid, we believe we have hit on the right strategy.

Sun Cellular is a Johnny-come- lately, but it’s doing all right. It is a third player, but a significant one, in an industry where Cassandras believed a third player would perish. And as we have done in the realm of air travel, so have we done in the telecom world: We have changed the marketplace.

In the end, it is all about making life better for the consumer by giving them choices.

Challenge No. 3:

In 2004, we launched C2, the green tea drink that would change the face of the local beverage industry — then, a playground of cola companies. Iced tea was just a sugary brown drink se rv ed bottomless in restaurants. For many years, hardly was there any significant product innovation in the beverage business.

Admittedly, we had little experience in this area. Universal Robina Corporation is the leader in snack foods but our only background in beverage was instant coffee. Moreover, we would be entering the playground of huge multinationals. We decided to play anyway.

It all began when I was in China in 2003 and noticed the immense popularity of bottled iced tea. I thought that this product would have huge potential here. We knew that the Philippines was not a traditional tea-drinking country since more familiar to consumers were colas in returnable glass bottles. But precisely, this made the market ready for a different kind of beverage. One that refreshes yet gives the health benefits of green tea. We positioned it as a “spa” in a bottle. A drink that cools and cleans.thus, C2 was born.

C2 immediately caught on with consumers. When we launched C2 in 2004, we sold 100,000 bottles in the first month. Three years later, Filipinos drink around 30 million bottles of C2 per month. Indeed, C2 is in a good place.

With Cebu Pacific, Sun Cellular, and C2, the JG Summit team took control of its destiny. And we did so in industries where old giants had set the rules of the game. It’s not that we did not fear the giants. We knew we could have been crushed at the word go. So we just made sure we came prepared with great products and great strategies. We ended up changing the rules of the game instead.There goes the principle of self-determination, again. I tell you, it works for individuals as it does for companies. And as I firmly believe, it works for nations.

I have always wondered, like many of us, why we Filipinos have not lived up to our potential. We have proven we can. Manny Pacquiao and Efren Bata Reyes in sports. Lea Salonga and the UP Madrigal Singers in performing arts. Monique Lhuillier and Rafe Totenco in fashion. And these are just the names made famous by the media. There are many more who may not be celebrities but who have gained respect on the world stage.

But to be a truly great nation, we must also excel as entrepreneurs before the world. We must create Filipino brands for the global market place.

If we want to be philosophical, we can say that, with a world-class brand, we create pride for our nation. If we want to be practical, we can say that, with brands that succeed in the world, we create more jobs for our people, right here.

Then, we are able to take part in what’s really important-giving our people a big opportunity to raise their standards of living, giving them a real chance to improve their lives.

We can do it. Our neighbors have done it. So can we. In the last 54 years, Korea worked hard to rebuild itself after a world war and a civil war destroyed it. From an agricultural economy in 1945, it shifted to light industry, consumer products, and heavy industry in the ’80s.

At the turn of the 21st century, the Korean government focused on making Korea the world’s leading IT nation. It did this by grabbing market share in key sectors like semiconductors, robotics, and biotechnology.

Today, one remarkable Korean brand has made it to the list of Top 100 Global Brands: Samsung. Less then a decade ago, Samsung meant nothing to consumers. By focusing on quality, design, and innovation, Samsung improved its products and its image.

Today, it has surpassed the Japanese brand Sony. Now another Korean brand, LG Collins, is following in the footsteps of Samsung. It has also broken into the Top 100 Global Brands list.

What about China ? Who would have thought that only 30 years after opening itself up to a market economy, China would become the world’s fourth largest economy? Goods made in China are still thought of as cheap. Yet many brands around the world outsource their manufacturing to this country. China ‘s own brands-like Lenovo, Haier, Chery QQ, and Huawei-are fast gaining ground as well. I have no doubt they will be the next big electronics, technology and car brands in the world.

Lee Kwan Yu’s book “From Third World to First” captures Singapore ‘s aspiration to join the First World . According to the book, Singapore was a trading post that the British developed as a nodal point in its maritime empire. The racial riots there made its officials determined to build a “multiracial society that would give equality to all citizens, regardless of race, language or religion.”

When Singapore was asked to leave the Malaysian Federation of States in 1965, Lee Kwan Yew developed strategies that he executed with single-mindedness despite their being unpopular. He and his cabinet started to build a nation by establishing the basics: building infrastructure, establishing an army, WEEDING OUT CORRUPTION, providin g mass housing, building a financial center.

Forty short years after, Singapore has been transformed into the richest South East Asian country today, with a per capita income of US$32,000.These days, Singapore is transforming itself once more. This time it wants to be the creative hub in Asia , maybe even the world. More and more, it is attracting the best minds from all over the world in filmmaking, biotechnology, media, and finance.

Meantime, Singaporeans have also created world-class brands: Banyan Tree in the hospitality industry, Singapore Airlines in the Airline industry and Singapore Telecoms in the telco industry.

I often wonder: Why can’t the Philippines , or a Filipino, do this?

Fifty years after independence, we have yet to create a truly global brand. We cannot say the Philippines is too small because it has 86 million people. Switzerland , with 9 million people, created Nestle. Sweden , also with 9 million people, created Ericsson. Finland , even smaller with five million people, created Nokia. All three are major global brands, among others.

Yes, our country is well-known for its labor, as we continue to export people around the world. And after India , we are grabbing a bigger chunk of the pie in the call-center and business-process- outsourcing industries. But by and large, the Philippines has no big industrial base, and Filipinos do not create world-class products.We should not be afraid to try-even if we are laughed at.

Japan , laughed at for its cars, produced Toyota . Korea , for its electronics, produced Samsung. Meanwhile, the Philippines ‘ biggest companies 50 years ago-majority of which are multinational corporations such as Coca- Cola, Procter and Gamble, and Unilever Philippines , for example-are still the biggest companies today. There are very few big, local challengers.

But already, hats off to Filipino entrepreneurs making strides to globalize their brands.

Goldilocks has had much success in the Unites States and Canada , where half of its customers are non-Filipinos. Coffee-chain Figaro may be a small player in the coffee world today, but it is making the leap to the big time. Two Filipinas, Bea Valdez and Tina Ocampo, are now selling their Philippine-made jewelry and bags all over the world. Their labels are now at Barney’s and Bergdorf’s in the U.S. and in many other high-end shops in Asia , Europe , and the Middle East .

When we started our own foray outside the Philippines 30 years ago, it wasn’t a walk in the park. We set up a small factory in Hong Kong to manufacture Jack and Jill potato chips there. Today, we are all over Asia . We have the number-one-potato- chips brand in Malaysia and Singapore . We are the leading biscuit manufacturer in Thailand , and a significant player in the candy market in Indonesia .

Our Aces cereal brand is a market leader in many parts of China . C2 is now doing very well in Vietnam , selling over 3 million bottles a month there, after only 6 months in the market. Soon, we will launch C2 in other South East Asian markets.I am 81 today. But I do not forget the little boy that I was in the palengke in Cebu . I still believe in family. I still want to make good. I still don’t mind going up against those older and better than me. I still believe hard work will not fail me.

And I still believe in people willing to think the same way.Through the years, the market place has expanded: between cities, between countries, between continents. I want to urge you all here to think bigger.

Why serve 86 million when you can sell to four billion Asians? And that’s just to start you off. Because there is still the world beyond Asia . When you go back to your offices, think of ways to sell and market your products and se rv ices to the world. Create world-class brands.You can if you really tried. I did.

As a boy, I sold peanuts from my backyard.

Today, I sell snacks to the world.

I want to see other Filipinos do the same.

AHBO MILLIONAIRES
www.AmazingHomeBusinessOnline.com

Six Valuable Tips for Best Marketing Strategy

Six Valuable Tips for Best Viral Marketing Strategy
By: Jaime Parmis
http://www.JaimeParmis.com

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

Jaime Parmis loves helping people who helps themselves by joining affiliate programs on the internet that will give them residual income for life. You can visit his websites at
http://www.AmazingHomeBusinessOnline.com and http://www.hbs.true.ws

Why Forums Called "Virus" Marketing

Why Forums Called “Virus” Marketing
By: Jaime Parmis, The RichMan
http://www.AmazingHomeBusinessOnline.com

There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.

There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums that have been created to support the membership of a particular program are especially adamant on this topic and often demand that all members refrain from all types if advertising on their sites.

Still, even with all these hurdles, it is possible to successfully advertise in forums. In all cases a pre-requisite for success is developing a good reputation and a good relationship and maintaining both. So, while it is true that this a form of free advertising, it does require a certain amount of investment as far as time and energy are concerned, not to mention subtly and finesse.

To successfully market on any forum, the first requirement is to take a personal interest in the main topic of the forum. That means visiting it on a regular basis and developing a good relationship with the members and the moderators. It, also, means taking an active roll in the conversations and being willing to help others. Of course, it goes without saying that it means abiding by any and all rules that exist. In this way, one can develop a reputation, and business will just naturally develop because humans tend to work with people they trust.

Since the main purpose of a forum is the exchange of information and/or ideas, marketers must respect that objective and abide by it. Marketing forums, where everyone there has something to advertise and sell, usually have even more stringent rules.

Jaime Parmis loves helping people who helps themselves becoming debt-free and financially-free by joining affiliate programs through the power on the internet. You can visit his websites at http://www.JaimeParmis.com and http://www.OneClick.true.ws

Why Email Marketing Called Viral or Virus?

Why E-mail Marketing Called Viral or Virus?
By: Jaime Parmis, The RichMan
http://www.JaimeParmis.com

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better.

Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Clever viral marketing plans take advantage of common human motivations. The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages.

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner.

Jaime Parmis loves helping around the world becoming debt-free and financially-free by joining affiliate programs that give them residual income for life. You can visit his websites at www.AmazingHomeBusinessOnline.com and http://ViralURL.com/jamesparmis/homebiz